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From World-Class High Jumper to Tech Visionary

Karim Lotfy Becomes Chief Digital Officer at The Creative Club

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May, 2022

High Jumper Karim Lotfy CDO Karim Lotfy

Karim Lotfy will become Chief Digital Officer at The Creative Club (TCC). Europe’s largest DIY company and umbrella brand of creative platforms and, is thus strengthening its management with a second tech leadership role. With Lotfy, the leading creative online retailer is aiming for even bigger digital leaps. As a former professional high jumper, jumping is in Lotfy’s blood. He made it to the top of the world with an all-time best of 2.25m.

“Karim is an innovator who is always on the mat with new, sometimes crazy ideas. He is a transformer who harnesses the greatest possible potential, and a tech missionary who convinces others of technological developments and the advantages they bring. That’s exactly the kind of person we are looking for in our leadership team,” says Dr. Andreas Seifert, CEO of The Creative Club.

At the age of 16, the Cairo-born high jumper Karim Samir Lotfy came to Germany to fully dedicate himself to competitive sports. The high jump ace studied at the Cologne Sports University in 2007, won gold at the U20 African Championships in Ouagadougou and jumped to the Egyptian national record of 2.25m just one year later. He studied International Management at the International University of Applied Sciences Bad Honnef and Web Design and Development at the SAE Institute Cologne. Further education at Stanford and Harvard round off the tech visionary’s portfolio of higher education.

At The Creative Club, he started as a front-end developer in 2016 and took on the role of Head of Web Development in 2019. Together with Andreas Thies, Chief Technology Officer, he now forms a tech dual leadership. As CDO, Lotfy has set himself the goal of driving forward the digital competence of TCC and being a bridge builder into the digital future for all units. To this end, processes, e.g., in recruiting and purchasing, are being increasingly automated. Enhanced personalisation and shop migration are also on Lotfy’s current agenda.

“I am very much looking forward to shaping TCC even more into a data- and tech-driven company,” says Lotfy. " With everything I push - be it topics like Metaverse, DeFi and Robotic Process Automation - our customers and colleagues get the best shopping and working experience with the help of technical optimisations."

Editorial Note
Find further information under: The Creative Club.

About The Creative Club
The Creative Club is Europe’s leading digital company on the Do-It-Yourself market. Besides the German creative platforms and, the company engages in eleven other European countries and exports to more than 50 countries all over the globe. The range includes more than 30 000 physical DIY products and over 70 000 digital patterns and e-books. The Creative Club employs about 337 people from 35 countries at their sites in Hamburg and Berlin.

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The Creative Club

Lisa Ulsamer

Tel.: +49 160 187 2396


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