fabfab becomes The Creative Club:
New Umbrella Brand for Europe’s Do-It-Yourself Online Market Leader by Jung von Matt
fabfab (fabulous fabrics) started as an online shop for fabrics and sewing supplies. Today, the company from Hamburg is a digital heavyweight offering more than 30 000 physical DIY products and over 70.000 digital patterns and e-books via 15 Europe-wide online platforms, such as stoffe.de and makerist.com. In order to reflect this extensive product range in the company name, the leaders renamed fabfab “The Creative Club” (TCC). The design and identity of the brand were developed by Jung von Matt.
Dr. Andreas Seifert, CEO of The Creative Club, about the brand relaunch: „With The Creative Club, we are heralding a new era. A name that illustrates our community spirit and symbolises the creativity of our products and the entire company. A new global platform for creativity is emerging.”
fabfab is the past. The future is TCC!
The new umbrella brand unites all employees across different sites in one single club. It attracts new talents and offers even more potential for international growth. Thus, the name The Creative Club is the ideal foundation for building an attractive investor and employer brand. The Jung von Matt BRAND IDENTITY team translated these values extremely well into the brand design.
Moritz Thauer, consulting director at Jung von Matt BRAND IDENTITY: „We were heavily inspired by the club idea when we developed the new brand identity for The Creative Club. With the monogram, we created a strong, incisive and recognisable symbol. Like in a real club, all the other brands can find their place underneath it.“
Thauer expands: „The new logo enables a simple and modern outward brand appearance and a lot of variation on the inside. From the monogram, we derive a simple design principle that allows the employees a lot of flexibility in dealing with the brand – and thus with the company vision ‘Empowering people to bring creative ideas to lifeʻ.”
Innovation Engine: The Creative Club
With more than 600 new products a month, The Creative Club is an innovation engine that sends over 4000 parcels from its central warehouse in Schenefeld across the world every day. In the spirit of sustainability, 30 % of the imports are returned into the product life-cycle as surplus.
The Creative Club aims to be an inspired and actively communicated brand. In order to reinforce the communication department, the company has gained Lisa Ulsamer as PR and Communications Manager. Previously, Ulsamer was a consultant at PR agency rabach kommunikation GmbH & Co. KG, which has specialised in family matters.
Find further information under: The Creative Club.
About The Creative Club
The Creative Club is Europe’s leading digital company on the Do-It-Yourself market. Besides the German creative platforms stoffe.de and makerist.com, the company engages in eleven other European countries and exports to more than 50 countries all over the globe. The range includes more than 30 000 physical DIY products and over 70 000 digital patterns and e-books. The Creative Club employs about 337 people from 35 countries at their sites in Hamburg and Berlin.
The Creative Club
Tel.: +49 160 187 2396