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Tula Natur Revolution of Fabric Design

The DIY company is investing heavily into AR technology and artificial intelligence

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February, 2022

Fabrics come in countless colours and materials. But how are the patterns created? Where do designers get their inspiration from? The new fabric designs of premium organic brand Tula are inspired by natural materials found in the Harburg Hills, just South of Hamburg. The designs are from the new “Made by Nature” collection of fabrics, surface pattern designer Karoline Richardt (moDeern Design Studio) developed for The Creative Club, thereby reinforcing the sustainable approach own brand Tula is committed to. The nature-oriented fabric designs are in line with the company’s Global Organic Textile Standard (GOTS) certified value chain, ensuring the materials are perfectly suited for sustainable DIY and sewing projects.

The objective behind premium organic brand Tula is to take fabrics to a higher level of sustainability. “On top of the GOTS-certified design process of our fabrics, we aim to rethink our designs and to understand sustainability as a core element”, explains Laura Bangrazi, responsible for the company’s own brands at The Creative Club.

Laura Bangrazi & Karoline Richardt
Karoline Richardt

Fabric designer Karoline Richardt was asked to derive the designs for the new spring collection from nature. With this intention in mind, Karo found inspiration and materials on a walk in the Harburg Hills. She collected fruit, leaves and blossoms which formed the basis of her creative process. Next, she printed the natural materials as patterns onto paper. This way, the illustrator created artful and modern designs, which she then scanned and vectorised in high resolution.

“My absolute highlight during the design process were my dirty hands”, says designer Karo Richardt. “Normally, most of my work is digital, so I really enjoyed the analogue side of it and being creative with my hands. My favourite piece of the collection is the camomile design.”

Print designs from Karoline Richadt

From poppy seed capsules, corn cobs, corn silk, tansy, camomile and elder, Karo created six designs in two different colours each. Together, they form the new Tula spring collection “Made by Nature”. The outstanding feature is that, thanks to their complementing colours and patterns, the designs can be flexibly combined with each other. The perfect basis for a capsule wardrobe.

Natural materials. @Karoline Richardt Tula fabrics

A GOTS-Certified Organic Fabrics Brand
Tula fabrics are sourced from 100 % certified organic farming. They are Global Organic Textile Standard (GOTS)-certified along the entire value chain. With the GOTS label, The Creative Club guarantees its customers that the product they buy was produced in a socially responsible and eco-friendly way. Organically grown fibres and exclusion of environmentally harmful substances are just two of the GOTS’ binding criteria. Independent institutions perform annual audits. The Creative Club has been a member of this sustainable value chain since 2015.

Editorial Note
Find further information under: The Creative Club.

About Fabric Brand Tula
Tula and its premium organic fabrics are an own brand under the umbrella of digital creative company The Creative Club. Tula fabrics stand for high organic quality, unique and harmonious colour schemes and highest sustainability standards. The fabrics are from certified organic production and certified by independent certification bodies under the Global Organic Textile Standard (GOTS) along the entire value chain. For an even more sustainable DIY and sewing experience.

About The Creative Club
The Creative ClubThe Creative Club is Europe’s leading digital company on the Do-It-Yourself market. Besides the German creative platforms and, the company engages in eleven other European countries and exports to more than 50 countries all over the globe. The range includes more than 30 000 physical DIY products and over 70 000 digital patterns and e-books. The Creative Club employs about 337 people from 35 countries at their sites in Hamburg and Berlin.

Press Contact

The Creative Club

Lisa Ulsamer

Tel.: +49 160 187 2396


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Lisa Ulsamer